Shopify Store Audit & Consulting
Identify what's holding your store back. Get a roadmap to improve performance, conversions, and revenue.
Your store might look fine, but underneath there could be performance issues, UX problems, SEO gaps, or conversion killers costing you revenue every day. We conduct comprehensive audits across 8 critical areas and provide a prioritized action plan.
✓ Trusted by D2C brands serious about improving their Shopify stores
Do You Need a Store Audit?
You Should Get an Audit If:
- Traffic Is Good But Sales Are LowGetting visitors but not converting? Something's wrong with UX, trust signals, or checkout flow.
- You've Hit a Revenue PlateauRevenue stuck at the same level for 6+ months? An audit identifies optimization opportunities you haven't considered.
- Site Speed Is SlowLong load times kill conversions. If your store takes 5+ seconds to load, you're losing 40%+ of visitors.
- Not Sure What to Fix NextLimited budget and time. Should you fix mobile? Improve checkout? Add reviews? An audit prioritizes what will move the needle.
- Before Major InvestmentPlanning a theme redesign, app implementation, or marketing push? Audit first to ensure solid foundations.
- Post-Migration or RedesignJust migrated to Shopify or launched a redesign? Audit helps catch issues before they compound.
- SEO Rankings DroppedLost organic traffic? Technical SEO issues might be the culprit. An audit identifies and fixes problems.
You Can Wait If:
- Store is brand new (under 3 months old)
- You're still figuring out product-market fit
- Monthly traffic under 5,000 visitors
- Revenue under ₹5 lakh/month
- Major redesign already planned and budgeted
Real Example
Fashion brand stuck at ₹45L/month for 8 months. Audit revealed mobile page load of 9.2 seconds, hidden reviews, and 82% checkout abandonment. After fixes: +49% revenue increase to ₹67L/month.
8-Area Comprehensive Audit
We audit every critical aspect of your Shopify store and provide actionable recommendations.
1. Performance & Speed Audit
What We Analyze:
What You Get:
Performance score with benchmarks, specific bottlenecks, app recommendations, image optimization opportunities, estimated conversion impact.
Example Finding:
“Homepage loads in 8.2 seconds on mobile. Top issues: Unoptimized hero image (3.2MB), 14 unused apps adding JavaScript, no lazy loading. Fixing would reduce load time to ~2.1 seconds, potentially increasing mobile conversion by 28%.”
2. User Experience (UX) Audit
What We Analyze:
What You Get:
Annotated screenshots highlighting issues, user flow diagrams showing friction points, mobile-specific recommendations, comparison to best-in-class examples.
Example Finding:
“Mobile product page requires 7 taps to see product details, size guide, and reviews. 43% of mobile users bounce at this stage. Recommend collapsible accordions to reduce interaction cost.”
3. Conversion Rate Optimization (CRO) Audit
What We Analyze:
What You Get:
Conversion funnel analysis, specific abandonment points, A/B test recommendations prioritized by impact, quick wins vs. major improvements, estimated revenue impact.
Example Finding:
“Checkout abandonment at 78% (industry avg: 69%). Main issues: Unexpected shipping costs at final step, no guest checkout, required account creation. Fixing could recover ₹12L annually based on current traffic.”
4. SEO & Content Audit
What We Analyze:
What You Get:
Technical SEO issues prioritized by severity, keyword opportunity analysis, content improvement recommendations, structured data implementation, SEO roadmap with traffic impact.
Example Finding:
“47 products missing meta descriptions. 23 products have duplicate content from manufacturer descriptions. Blog hasn't been updated in 8 months. Fixing meta descriptions and creating product-focused content could increase organic traffic by 40%+ over 6 months.”
5. Mobile Experience Audit
What We Analyze:
What You Get:
Mobile experience score, device-specific testing results (iOS, Android), mobile conversion killers identified, mobile-first redesign recommendations.
Example Finding:
“Mobile navigation menu requires precise tapping. Buttons are 36px (minimum is 44px). Product images don't zoom properly. 62% of mobile traffic but only 38% of conversions. Mobile optimization could add ₹8L annual revenue.”
6. Technical & Code Audit
What We Analyze:
What You Get:
Technical debt assessment, code quality score, security vulnerabilities identified, accessibility compliance report, technical improvement roadmap.
Example Finding:
“Theme using deprecated Shopify APIs that will break in 6 months. 8 JavaScript errors on every page load. No accessibility considerations (violates WCAG 2.1). Recommend theme update before issues compound.”
7. App & Integration Audit
What We Analyze:
What You Get:
App inventory with usage analysis, performance impact score per app, cost savings opportunities, better alternative recommendations, apps to remove immediately.
Example Finding:
“Paying ₹42,000/month for 18 apps. 6 apps haven't been used in 3+ months. 4 apps have overlapping functionality. 3 apps significantly slow page load. Removing/consolidating could save ₹24,000/month and improve load time by 2.1 seconds.”
8. Analytics & Tracking Audit
What We Analyze:
What You Get:
Tracking accuracy assessment, missing events identified, GA4 configuration recommendations, custom reporting suggestions, data quality issues fixed.
Example Finding:
“GA4 not tracking 32% of transactions due to checkout redirect issues. No event tracking for add-to-cart or product views. Unable to analyze customer journey or optimize marketing spend. Fixing tracking would enable data-driven optimization.”
What You Receive
Comprehensive Audit Report
Executive Summary (2-3 pages)
- • Overall store health score
- • Top 10 issues prioritized by impact
- • Quick wins (implement immediately)
- • Long-term improvements
- • Estimated revenue impact of fixes
Detailed Findings (40-60 pages)
- • Section for each of 8 audit areas
- • Specific issues with annotated screenshots
- • Technical details and explanation
- • Industry benchmark comparisons
- • Before/after examples where applicable
Action Plan (5-10 pages)
- • Prioritized recommendations
- • Implementation complexity (easy/medium/hard)
- • Estimated time and cost for each fix
- • Expected impact on metrics
- • 90-day roadmap
90-Minute Presentation
Video conference walk-through where we:
- Present findings and recommendations
- Answer your questions
- Discuss priorities based on your goals
- Provide implementation guidance
- Discuss budget and timeline
30 Days Follow-Up Support
Post-audit support includes:
- Answer implementation questions via email
- Review changes you've made
- Clarify any audit findings
- Additional mini-reviews of specific areas
Audit Packages
Quick Audit
Best for: Small stores wanting quick assessment
Includes:
- Performance audit
- Mobile experience audit
- Basic UX audit
- Quick wins identification
- 15-page report
- 45-minute presentation call
- 7 days email support
Standard Audit
Best for: Growing stores needing comprehensive review
Includes:
- All 8 audit areas (comprehensive)
- 50-page detailed report
- Prioritized action plan
- 90-minute presentation call
- 30 days email support
- One follow-up review session
Premium Audit
Best for: Enterprise stores or major optimization initiatives
Includes:
- All Standard Audit features
- Competitor analysis (3 competitors)
- Custom Google Analytics dashboards
- A/B test plan with mockups
- Implementation support for 2 months
- Monthly check-in calls
- Priority support
Ongoing Consulting
Retainer-based consulting for continuous optimization
For stores serious about continuous improvement
Includes:
- Monthly audits and reviews
- Continuous optimization recommendations
- Implementation support (varies by retainer)
- Performance monitoring
- A/B testing guidance
- Strategy sessions
- Priority support
We Can Fix What We Find
Many agencies audit and disappear. We can implement the fixes too.
Quick Wins Implementation
Fix the top 10-15 issues from audit
- Performance optimization
- Mobile UX fixes
- Basic CRO improvements
- Simple code fixes
- App cleanup
Comprehensive Implementation
Address all major audit findings
- Performance optimization
- UX improvements
- CRO implementation
- SEO improvements
- Code refactoring
- New features if needed
Full Redesign
Complete rebuild based on audit findings
- Complete theme redesign
- Mobile-first approach
- Performance-optimized from ground up
- Implementation of all recommendations
Real Results from Store Audits
Fashion Brand
Situation:
Revenue stuck at ₹45L/month for 8 months despite increasing traffic.
Audit Findings:
- Mobile page load: 9.2 seconds
- Product page required 5 taps to see size guide
- No trust signals (reviews hidden)
- Checkout abandonment: 82%
Actions Taken:
- Optimized images and removed 6 unused apps
- Improved mobile product page layout
- Added prominent reviews
- Simplified checkout flow
Results:
Home Decor Store
Situation:
High bounce rate (72%) despite good SEO traffic.
Audit Findings:
- Homepage loaded 22 JavaScript files
- No product filtering on collections
- Images not optimized (averaging 2.1MB each)
- Mobile navigation confusing
Actions Taken:
- Removed redundant apps
- Added advanced filtering
- Optimized all images
- Redesigned mobile navigation
Results:
Beauty Brand
Situation:
Spending ₹3L/month on ads but poor ROAS.
Audit Findings:
- GA4 tracking only capturing 58% of conversions
- Checkout abandonment: 79%
- Mobile checkout broken on iOS
- No product recommendations
Actions Taken:
- Fixed GA4 tracking
- Streamlined checkout
- Fixed iOS-specific bugs
- Added AI product recommendations
Results:
Frequently Asked Questions
How long does an audit take?
Quick Audit: 3-5 days. Standard: 7-10 days. Premium: 10-14 days. Timeline depends on store size and complexity.
Do you need access to our store?
Yes. We need admin access, Google Analytics access, and any relevant app logins. We sign NDAs and maintain strict confidentiality.
Can you audit our store while it's live?
Yes. Audits are non-invasive. We analyze your store without making any changes.
Do you provide implementation services?
Yes. We can implement all audit recommendations or just the ones you choose. Implementation is separate from audit pricing.
How do you prioritize recommendations?
We prioritize based on: (1) potential revenue impact, (2) implementation complexity, (3) time to implement, (4) your specific goals.
What if you don't find any issues?
Rare, but possible for very well-optimized stores. We'd tell you honestly and refund a portion of the fee. Has never happened in 100+ audits.
Ready to Optimize Your Store?
Get a comprehensive audit and discover opportunities for growth. Let's identify what's holding your store back and create a roadmap to improvement.
Schedule Audit ConsultationNo obligation. No pressure. We'll discuss your store, challenges, and how an audit can help.