Conversion Rate Optimization
Turn more visitors into customers. Data-driven CRO for Shopify stores.
You're spending money to drive traffic. Are you maximizing the value of each visitor? Even a 0.5% conversion increase can mean tens of thousands in additional revenue. We identify conversion barriers and implement proven improvements.
✓ Trusted by brands serious about improving their conversion rates
Do You Need CRO Services?
Traffic Is Good But Sales Aren't
Getting 10K+ monthly visitors but conversion under 2%? CRO can help identify what's stopping purchases.
High Cart Abandonment
75%+ cart abandonment rate? Common issues like unexpected shipping costs or confusing checkout are fixable.
Mobile Conversion Lags Desktop
Mobile traffic is 70%+ but conversion is 50% lower than desktop? Mobile-specific UX issues need addressing.
Revenue Plateau
Revenue stuck despite increased traffic? Conversion optimization can unlock growth without increasing ad spend.
Before Scaling Ad Spend
Planning to increase marketing budget? Optimize conversion first to maximize ROI on that increased spend.
CRO Services
CRO Audit & Strategy
Timeline: 2-3 weeks
- Funnel analysis (where visitors drop off)
- Heatmaps and session recordings
- Mobile vs. desktop analysis
- Checkout flow audit
- Trust signal assessment
- Page speed analysis
- Form usability review
- Competitor benchmarking
Deliverable: Detailed CRO audit report with prioritized recommendations
CRO Implementation
Timeline: 4-8 weeks
- Product page optimization
- Collection page improvements
- Cart abandonment reduction
- Checkout optimization
- Mobile experience fixes
- Trust signal additions
- Speed optimization
- Form improvements
Deliverable: Implemented improvements with before/after metrics
A/B Testing Program
Timeline: 12-16 weeks
- Test hypothesis development
- A/B test design and setup
- Traffic allocation management
- Statistical analysis
- Winner implementation
- Continuous testing cycle
Deliverable: Ongoing testing program with documented winners
Full CRO Service
Timeline: 6-12 months
- Complete CRO audit
- Prioritized implementation
- A/B testing program
- Monthly performance reviews
- Continuous optimization
- Quarterly strategy sessions
Deliverable: Comprehensive CRO program
Ongoing CRO Program: $5,000-12,000/month
What We Typically Optimize
Product Pages
Average Impact: 15-35% conversion increase
- Above-fold product info optimization
- Trust signals (reviews, guarantees, badges)
- Better product photography and videos
- Clear size guides and fit information
- Prominent add-to-cart buttons
- Social proof and urgency
- Related products and upsells
Checkout Flow
Average Impact: 10-25% checkout completion increase
- Reduce form fields
- Add guest checkout option
- Display security badges
- Show shipping costs early
- Progress indicators
- Error message clarity
- Mobile checkout optimization
Mobile Experience
Average Impact: 20-45% mobile conversion increase
- Touch target optimization
- Simplified navigation
- Mobile-specific layouts
- Form input optimization
- Image loading optimization
- Sticky add-to-cart buttons
Trust & Credibility
Average Impact: 12-28% conversion increase
- Customer reviews prominent
- Trust badges and security seals
- Clear return policy
- Money-back guarantee
- Social proof (customer photos)
- Professional photography
How We Optimize Your Store
Phase 1: Audit & Analysis
(2 weeks)- Install analytics and heatmap tools
- Analyze conversion funnels
- Review session recordings
- Assess mobile experience
- Benchmark against competitors
- Identify top issues
Deliverable: CRO audit report with prioritized recommendations
Phase 2: Quick Wins
(2-3 weeks)- Implement high-impact, low-effort changes
- Fix obvious barriers
- Add missing trust signals
- Improve mobile experience
- Optimize page speed
Deliverable: Quick improvements with measurable impact
Phase 3: Major Improvements
(4-6 weeks)- Product page redesign
- Checkout optimization
- Collection page improvements
- Advanced trust signals
- Enhanced mobile experience
Deliverable: Comprehensive improvements implemented
Phase 4: Testing & Iteration
(Ongoing)- A/B test major changes
- Analyze results
- Implement winners
- Continue testing cycle
- Monthly reporting
Deliverable: Continuous optimization
Real Results: Home Goods Brand CRO
A home decor brand had good traffic (25K monthly) but low conversion (1.3%). They were spending $15K/month on ads.
Key Issues Found
- Product pages missing key information
- 82% cart abandonment
- Mobile experience confusing
- No trust signals
- Slow page load (5.8s)
Improvements Made
- Added detailed product descriptions and dimensions
- Simplified checkout process
- Redesigned mobile product pages
- Added customer reviews prominently
- Optimized images (5.8s → 2.1s load)
ROI: $35K CRO investment → Additional $26K monthly revenue = $312K annually
Frequently Asked Questions
How long before we see results?
Quick wins in 2-4 weeks. Full program shows significant results in 3-6 months. CRO is iterative and continuous.
What conversion rate should we aim for?
Industry average is 1-3%. Good stores achieve 3-5%. Exceptional stores 5%+. Depends on traffic quality, AOV, and product type.
Will CRO work for our niche?
Yes. CRO principles apply across industries, though specific tactics vary by product type and audience.
Do you guarantee results?
No guarantees, but we only recommend changes with proven track records. Average clients see 30-60% conversion improvement.
How does A/B testing work?
We show different versions to different visitors, measure which performs better, and implement the winner.
Can we implement recommendations ourselves?
Yes. Audit includes implementation guidance. Most clients prefer us to implement for speed and technical expertise.
Ready to Increase Conversions?
Let's identify what's holding your store back and create a roadmap to improvement.
✓ 30-minute assessment • ✓ Free mini-audit • ✓ Cost estimate