Case Study: How We Increased a Home Decor Store's Conversion Rate from 2.1% to 4.8% Using Funnel Optimization + Shopify Flow

Category: Home Decor & Furnishings Annual Revenue (Before): $2.4M Annual Revenue (After): $4.8M Timeline: 5 months Conversion Rate: 2.1% → 4.8% (+129%) Traffic: 95,000 monthly visitors (consistent)

The Client

We'll call them "Harbor & Nest" (anonymized for confidentiality).

They're a direct-to-consumer home decor brand selling modern coastal-inspired furniture, lighting, and accessories. Think West Elm meets Serena & Lily, but more accessible.

Price range: $45-1,800 per item Average order value: $285 Product catalog: 840 SKUs across 12 categories

Founded in 2020, they'd grown steadily through Instagram and Pinterest marketing. By early 2024, they were doing $2.4M annually with 95,000 monthly visitors.

But their conversion rate was stuck at 2.1%.

The founder reached out with a specific problem:

"We're great at getting traffic. Our Instagram brings 40K visitors monthly. But only 2% buy. We've tried different themes, added reviews, improved photos. Nothing moves the needle. What are we missing?"

The Audit: What We Found

We conducted a comprehensive 5-day audit across analytics, user behavior, and technical performance.

Audit Finding #1: Homepage Wasn't Guiding Anyone

The Problem:

Their homepage looked beautiful (professional photography, clean design) but had zero strategy.

What we saw:

• Generic "Featured Products" section (12 random items, $85-980 price range mixed together)
• "Shop All" button (too broad, caused decision paralysis)
• No clear entry points by customer intent
• No social proof above the fold
• Value proposition buried in footer

The data:

Metric	Their Numbers	Industry Benchmark
Homepage bounce rate	64%	45-55%
Homepage → Collection rate	28%	40-50%
Avg time on homepage	0m 42s	1m 30s+

Translation: 64% of visitors looked at the homepage and immediately left. Of those who stayed, only 28% clicked through to browse products.

Why this happened:

Home decor is not an impulse category. Customers come with specific needs:

• "I need a dining table"
• "I'm decorating my living room"
• "I need lighting for my bedroom"

But the homepage treated everyone the same. No segmentation. No guidance.

Category-specific insight:

Home decor buyers are either:

1. Project-based: Renovating a room, need multiple items
2. Item-specific: Need one specific thing (lamp, mirror, rug)
3. Inspiration-seeking: Browsing for ideas, not ready to buy

Harbor & Nest's homepage served none of these personas well.

Audit Finding #2: Collection Pages Were Product Dumps

The Problem:

Their collections were organized like a warehouse, not a showroom.

What we saw:

• Collections by product type: "All Lighting" (187 products), "All Furniture" (243 products)
• Only filters: Price, Color, Material
• Default sort: "Featured" (which was random)
• Grid of equal-sized product images on white background
• No lifestyle context

The data:

Metric	Their Numbers	Benchmark
Products viewed per session	3.1	6-8
Collection → Product page rate	22%	35-45%
Bounce rate from collections	58%	35-45%

Translation: People landed on collection pages and bounced. When they did browse, they only looked at 3 products before leaving.

Why this happened:

Showing 187 lighting options is overwhelming. Customers don't want to scroll through pages of products—they want curated selections for their specific need.

Category-specific insight:

Home decor purchases are emotional and visual. People need to see how items look in actual spaces, not on white backgrounds.

Someone buying a "dining room pendant light" wants to see:

• Lights styled in actual dining rooms
• Suggestions for what works with their table size
• Complete room looks, not isolated products

Audit Finding #3: Product Pages Weren't Selling

The Problem:

Product pages had all the information but no persuasion.

What we saw:

• Product images (good quality but only product shots, no lifestyle)
• Description (technical specs, no storytelling)
• Price
• "Add to Cart" button
• Reviews hidden in a tab (4.6 star average from 890 reviews!)
• No dimension visualization ("Will this fit my space?")
• No styling suggestions
• No urgency or scarcity

The data:

Metric	Their Numbers	Benchmark
Product page → Add-to-cart	5.8%	10-15%
Avg time on product page	1m 12s	2m+
Bounce rate from product page	52%	35-45%

Translation: Half of visitors bounced from product pages without adding to cart. Of those who stayed, only 5.8% actually added items.

Why this happened:

Home decor is a visual, emotional purchase. Customers need to imagine the product in their space.

A $480 dining table listing that just shows the table on white background with dimensions doesn't help someone visualize it in their actual dining room.

Category-specific pain points we identified:

1. Size anxiety: "Will this fit my space?"
2. Style uncertainty: "Will this match my existing furniture?"
3. Quality concerns: "Is this actually well-made?"
4. Styling confusion: "What else do I need to complete the look?"

None of these were addressed.

Audit Finding #4: Cart Abandonment Was 74%

The Problem:

Standard cart experience with no strategy.

What we saw:

• Cart showed items and total
• No upsells or cross-sells
• Shipping cost only revealed at checkout
• No free shipping threshold
• No cart abandonment recovery (no email sequence)

The data:

Metric	Their Numbers	Benchmark
Cart abandonment rate	74%	65-70%
Items per order	1.3	2-3 (home decor)
Cart → Checkout rate	26%	30-35%

Translation: 74% of people who added items to cart never completed purchase.

Why this happened:

Home decor has high average order values ($285). Shipping costs at checkout were a surprise for many ($25-65 depending on item size).

Also, no strategy to increase items per order. Most customers bought one item when they probably needed multiple items to complete their space.

Category-specific opportunity:

Home decor is perfect for bundling and cross-selling:

• Bought dining table? Suggest chairs, lighting, rug
• Bought couch? Suggest throw pillows, coffee table, side tables

They weren't doing any of this.

Audit Finding #5: No Post-Purchase Strategy

The Problem:

The funnel ended at purchase. No loyalty loop.

What we saw:

• Thank you page: Generic "Thanks for your order"
• Order confirmation email: Basic transactional
• No follow-up sequence
• No review requests
• No replenishment campaigns (rugs, candles, textiles)
• No referral program

The data:

Metric	Their Numbers	Benchmark
Repeat purchase rate	12%	25-35%
Customer lifetime value	$365	$600-900
Review collection rate	3%	15-20%

Translation: Only 12% of customers ever bought again. Most bought once and disappeared.

Why this happened:

No nurturing. No reason to come back. They were spending $85 to acquire a customer who bought once for $285 and never returned.

Category-specific insight:

Home decor is naturally repeat-purchase:

• Customers decorate multiple rooms over time
• Items wear out (rugs, textiles, candles)
• Seasonal refresh (throw pillows, decor accents)
• Moving/renovating triggers new purchases

But Harbor & Nest had no strategy to capture these.

Our Approach: How We Fix Funnels

Before showing the solutions, here's our methodology:

Step 1: Comprehensive Audit (Week 1)

• Analytics deep dive (GA4, behavior flow)
• Heat maps and session recordings
• User testing with 10 target customers
• Technical performance audit
• Competitor analysis

Step 2: Funnel Mapping (Week 1)

• Identify every decision point
• Calculate conversion rate at each step
• Find the biggest leaks
• Prioritize by impact and effort

Step 3: Category-Specific Research (Week 2)

• Study category purchase psychology
• Interview 15-20 past customers
• Analyze top-performing competitors
• Identify unique category pain points

Step 4: Phased Implementation (Weeks 3-16)

• Quick wins first (immediate impact)
• Strategic changes next (bigger lifts)
• Automation setup (Shopify Flow)
• Test, measure, iterate

Step 5: Ongoing Optimization (Monthly)

• Review metrics
• A/B test one element
• Refine based on data

Now let's see what we actually did for Harbor & Nest.

The Solution: Funnel Optimization + Automation

We implemented fixes in 4 phases over 5 months, leveraging our expertise in conversion rate optimization.

Phase 1: Homepage Transformation (Weeks 1-3)

What we changed:

1. Aspirational Anchoring

Instead of mixed price points, we:

• Hero section: Featured their $1,800 dining set (premium anchor)
• Secondary: "Starting at $85" for entry-level decor
• This made $400 furniture feel reasonable by comparison

2. Customer-Intent Segmentation

Replaced "Shop All" with clear pathways:

"Shop by Room"

• Living Room
• Bedroom
• Dining Room
• Home Office
• Outdoor

"Shop by Project"

• Complete Room Sets
• Small Space Solutions
• Coastal Refresh
• Modern Minimalist

"Shop by Budget"

• Under $150
• $150-500
• $500-1,000
• Investment Pieces ($1,000+)

3. Social Proof Front and Center

Added immediately visible:

• "Trusted by 15,000+ home enthusiasts"
• 4.6★ rating from 890+ reviews
• Instagram gallery: Real customer homes
• "As seen in Apartment Therapy, Dwell"

4. Clear Value Proposition

Above the fold:

• "Modern coastal living. Made accessible."
• "Free shipping on orders $300+"
• "90-day returns. No questions."

Results after 3 weeks:

Metric	Before	After	Change
Homepage bounce rate	64%	48%	-25%
Homepage → Collection	28%	44%	+57%
Time on homepage	0m 42s	1m 18s	+86%

Phase 2: Collection Page Optimization (Weeks 3-6)

What we changed:

1. Curated Collections

Instead of "All Lighting" (187 products), we created:

• "Dining Room Lighting" (34 products, curated for dining spaces)
• "Bedroom Ambient Lighting" (28 products)
• "Statement Chandeliers" (19 products, high-end)
• "Modern Pendants" (42 products)
• "Coastal Vibes" (31 products, style-focused)

Each collection was intentionally smaller and more focused.

2. Lifestyle Context

• Primary product image: Lifestyle shot (in actual room)
• Hover: Product-only shot on white
• Quick view: Shows dimensions overlaid on room context

3. Smart Default Sorting

Different sorting for different collections:

• "New Arrivals": Sort by newest
• "Bestsellers": Sort by sales volume
• Curated collections: Sort by designer picks
• Budget collections: Sort by price (low to high)

4. Enhanced Filters

Added category-specific filters:

For Furniture:

• Room size (Small <150 sq ft, Medium, Large >300 sq ft)
• Assembly (Assembled, Easy Assembly, Professional)
• Seating capacity (2-4, 5-6, 7+)

For Lighting:

• Bulb type (LED included, Compatible, Hardwired)
• Brightness (Ambient, Task, Accent)
• Ceiling height (8ft, 9-10ft, 10ft+)

5. Quick Add to Cart

For accessories and small items, "Quick Add" button on collection grid (no need to visit product page for simple items like throw pillows).

Results after 3 weeks:

Metric	Before	After	Change
Products viewed per session	3.1	6.8	+119%
Collection → Product page	22%	38%	+73%
Bounce rate	58%	39%	-33%
Quick-add usage	N/A	18%	New

Phase 3: Product Page Enhancement (Weeks 6-10)

What we changed:

1. Visual Storytelling

New image structure:

• Hero image: Styled in room
• Images 2-4: Different angles in context
• Images 5-6: Close-ups (materials, details)
• Image 7: Dimensions diagram overlay
• Image 8: "Complete the look" styled shot

Added: AR room preview (see item in your actual space via phone camera)

2. Strategic Information Architecture

Above fold:

• Product in lifestyle context
• Star rating + review count (prominent)
• Price
• "Free shipping on $300+" (if applicable)
• Quick info: "Arrives in 5-7 business days | Easy assembly | 90-day returns"

Below fold but prominent:

• Size selector with dimension visualization
• "See it in your space" AR button
• Short description (benefit-focused, 3-4 sentences)
• Key features (5 bullets max)
• "Complete the room" suggestions

Further down:

• Detailed specifications
• Materials and care
• Reviews (with photos filter)
• Design story

3. Smart Urgency

Not shown immediately. After 30 seconds on page:

• "Only 3 left in stock" (when < 5 units)
• "Selling fast - 12 sold this week" (for trending items)
• No indicator when well-stocked

4. "Complete the Room" Cross-Sells

Instead of algorithmic "related products," we:

• Hired interior designer to create styled room sets
• Showed 3-4 complementary items that actually go together
• "Add all 4 items and save 10%"

Example:

• Viewing: Coastal dining table ($680)
• Suggested: Dining chairs set ($420), Pendant light ($180), Area rug ($240)
• "Complete this look: $1,520 $1,368 (save $152)"

5. Review Prominence

• Moved reviews from tab to immediately visible
• Filter: "With photos" (customers trust photo reviews 3x more)
• Show fit/quality ratings: "True to description: 94%"
• Recent reviews first

Results after 4 weeks:

Metric	Before	After	Change
Add-to-cart rate	5.8%	11.4%	+97%
Time on page	1m 12s	2m 38s	+119%
Cross-sell click rate	N/A	24%	New
Cross-sell conversion	N/A	14%	New
AR tool usage	N/A	31%	New

The "Complete the room" feature alone added $82K monthly revenue.

Phase 4: Cart & Checkout Optimization (Weeks 10-14)

What we changed:

1. Smart Cart Upsells

Applied "counter candy" strategy:

For furniture purchases (show small complementary items):

• Furniture care kit ($18)
• Furniture pads ($12)
• Assembly upgrade ($99)

For lighting purchases:

• LED bulbs 4-pack ($24)
• Dimmer switch ($32)
• Installation service ($85)

For textile purchases:

• Fabric protector spray ($16)
• Lint roller ($8)

All one-click add. Easy to ignore.

2. Free Shipping Threshold

Added progress bar:

• "You're $47 away from free shipping!"
• Suggested items to reach threshold (actually useful items)

3. Shipping Calculator

Before checkout, in cart:

• "Enter zip code to see shipping cost and delivery date"
• Showed exact cost immediately
• No surprises at checkout

4. Cart Abandonment Recovery

Set up abandoned cart email sequence:

• 1 hour: "Still thinking about [product]?"
• 24 hours: Show product in styled context + customer reviews
• 72 hours: "Complete your cart + get 10% off"

5. Express Checkout Options

Enabled:

• Shop Pay
• Apple Pay
• Google Pay
• PayPal Express

For returning customers: One-click checkout via Shop Pay

6. Financing Visibility

For orders $500+:

• "Or pay $52/month with Affirm"
• Shown at cart and checkout prominently

Results after 4 weeks:

Metric	Before	After	Change
Cart abandonment	74%	58%	-22%
Items per order	1.3	1.9	+46%
Cart upsell uptake	N/A	19%	New
Free shipping threshold hit	N/A	34%	New
Email recovery rate	N/A	24%	New

Shopify Flow Automation: The Secret Weapon

This is where it gets really powerful.

We set up 15 automated workflows using Shopify Flow that ran 24/7 without manual intervention.

Flow Example #1: VIP Customer Identification

Trigger: Customer places 3rd order OR lifetime spend reaches $800

Actions:

1. Add customer tag: "VIP"
2. Send Slack notification to team
3. Send personalized email: "Welcome to our VIP program"
4. Add to VIP email segment
5. Apply automatic 10% discount on future orders

Why this works: Identifies high-value customers automatically. Team can send handwritten thank-you note. VIP customers get special treatment.

Impact:

• 340 customers tagged as VIP
• VIP repeat purchase rate: 68% (vs 12% general)
• VIP average order value: $485 (vs $285 general)

Flow Example #2: Low Stock Alerts

Trigger: Product inventory drops below 5 units

Actions:

1. Add "Only X left" badge to product page
2. Send email to subscribers who viewed this product: "Almost sold out"
3. Notify purchasing team via Slack
4. Pause Google Ads for that product (if inventory < 2)

Why this works: Creates real urgency. Prevents overselling. Alerts team to reorder.

Impact:

• 18% increase in conversion for low-stock items
• Zero overselling incidents
• Faster reorder turnaround

Flow Example #3: High-Risk Order Hold

Trigger: Order total >$1,000 AND customer's first purchase AND shipping ≠ billing address

Actions:

1. Hold order fulfillment
2. Add tag: "Review - High Risk"
3. Send Slack alert to fraud team
4. Email customer: "Verify your order" (appear as security, not accusation)

Why this works: Prevents fraudulent orders. Protects revenue.

Impact:

• Caught 12 fraudulent orders ($18,400 total)
• Zero chargebacks from flagged orders

Flow Example #4: Project Completion Reminder

Trigger: Customer buys dining table

Actions:

1. Wait 3 days
2. Send email: "Complete your dining room"
3. Show: Chairs, lighting, rug, wall art (curated to match table style)
4. Offer: "Add any item for 15% off this week only"

Why this works: Home decor projects require multiple items. Proactive suggestion when customer is in "decorating mode."

Impact:

• 22% of customers purchased additional items
• Average secondary purchase: $240
• Added $68K monthly revenue

Flow Example #5: Review Collection

Trigger: Order delivered (tracking confirms) + 7 days wait

Actions:

1. Send email: "How's everything?"
2. Include one-click review link
3. Incentive: "Leave a review with photo → get $15 off next order"
4. If no response after 5 days → Send reminder

Why this works: Timed perfectly (customer has received and used product). Photo reviews build trust.

Impact:

• Review collection rate: 3% → 19%
• 680 new reviews in 5 months
• 45% included photos

Flow Example #6: Replenishment Reminder

Trigger: Customer bought candles, textiles, or consumables + 60 days passed

Actions:

1. Send email: "Time to refresh?"
2. Show exact products they purchased
3. "Reorder in one click" button
4. Offer: "Subscribe and save 15%"

Why this works: Candles burn out. Textiles need replacing. Reminds customers at perfect time.

Impact:

• 28% reorder rate
• 12% converted to subscription
• $24K monthly recurring revenue

Flow Example #7: Browse Abandonment Recovery

Trigger: Customer views product 2+ times but doesn't add to cart

Actions:

1. Wait 24 hours
2. Send email: "Still thinking about [product name]?"
3. Show product in styled room context
4. Include top 3 reviews
5. "Need help deciding? Chat with our design team"

Why this works: They're interested but hesitant. Provide more context and reassurance.

Impact:

• 11% conversion rate
• Added $31K monthly revenue

Flow Example #8: Geographic Targeting

Trigger: Customer location = Coastal states (CA, FL, NC, SC, etc.)

Actions:

1. Tag customer: "Coastal"
2. Show coastal-themed homepage banner
3. Email campaigns prioritize coastal collections
4. Recommend weather-appropriate products

Why this works: Harbor & Nest's brand is "modern coastal." Coastal residents are ideal customers.

Impact:

• Coastal customers convert 41% higher
• AOV 23% higher
• Better brand-customer fit

Flow Example #9: Wishlist Abandonment

Trigger: Customer adds 3+ items to wishlist but doesn't purchase + 5 days

Actions:

1. Send email: "Your wishlist is waiting"
2. Show all wishlist items
3. If any item is on sale or low stock: Highlight it
4. "Need a second opinion? Share your wishlist" (social sharing)

Why this works: Wishlist = high intent but not ready. Reminder + urgency triggers purchase.

Impact:

• 16% conversion rate
• Average order: $385 (higher than regular orders)

Flow Example #10: Seasonal Campaign Coordination

Trigger: Campaign start date (Memorial Day, Labor Day, etc.)

Actions:

1. Publish seasonal collection
2. Enable site-wide banner
3. Send email to all subscribers
4. Activate seasonal social ads
5. Update homepage hero
6. Create urgency countdown (ends Monday night)

Why this works: Coordinates entire campaign automatically. No manual work.

Impact:

• Memorial Day weekend: $180K (3.2x normal weekend)
• Labor Day: $165K (2.9x normal)

Flow Example #11: Gift Purchase Detection

Trigger: Order includes gift message OR shipping ≠ billing address

Actions:

1. Add tag: "Gift order"
2. Include gift receipt (no prices)
3. Upgrade to premium packaging (free)
4. Add "From [name]" card
5. Send "Gift sent!" email to buyer with tracking

Why this works: Enhances gift-giving experience. Builds loyalty.

Impact:

• 18% of orders identified as gifts
• Gift senders 2.3x more likely to buy again

Flow Example #12: Upsell Sequence

Trigger: Customer purchases entry-level item (<$100)

Actions:

1. Wait 30 days
2. Send email: "Ready to upgrade?"
3. Show premium version of what they bought
4. Highlight quality differences
5. Offer: "Upgrade discount - 20% off premium items this week"

Why this works: Entry-level customers get product, like it, ready for premium.

Impact:

• 9% upgrade rate
• Lifetime value increase: $365 → $520

Flow Example #13: Inventory Restock Notifications

Trigger: Out-of-stock product inventory updated

Actions:

1. Notify all customers who viewed that product (tracked via cookie)
2. Email: "[Product] is back in stock!"
3. Create 48-hour urgency: "Reserve yours now"
4. If customer added to wishlist: Priority notification

Why this works: Captures pent-up demand immediately.

Impact:

• 31% conversion rate (vs 2.1% general)
• Fastest-moving restocks in company history

Flow Example #14: Post-Purchase Content Delivery

Trigger: Specific product purchased (e.g., furniture)

Actions:

1. Wait 3 days
2. Send: "Assembly guide + care tips" email
3. Include video tutorial
4. Styling suggestions
5. "Share your space" CTA (incentive: Featured on Instagram)

Why this works: Reduces buyer's remorse. Encourages engagement and UGC.

Impact:

• 280 customer photos collected
• Used for social proof and marketing
• Strengthened brand community

Flow Example #15: Win-Back Campaign

Trigger: Customer hasn't purchased in 6 months (previously purchased 2+ times)

Actions:

1. Send email: "We miss you!"
2. Show new arrivals since last purchase
3. Personalized recommendations based on past purchases
4. Offer: "Come back - here's 20% off"
5. If no response after 14 days → Send final offer (25% off + free shipping)

Why this works: Re-engages lapsed customers before they're gone forever.

Impact:

• 18% win-back rate
• Recovered $52K in annual revenue

Complete Results: The Transformation

Traffic & Conversion (5 months)

Metric	Before	After	Change
Monthly visitors	95,000	95,000	0%
Overall conversion rate	2.1%	4.8%	+129%
Monthly orders	1,995	4,560	+129%
Desktop conversion	3.2%	6.1%	+91%
Mobile conversion	1.6%	4.1%	+156%

Revenue & AOV

Metric	Before	After	Change
Average order value	$285	$398	+40%
Items per order	1.3	1.9	+46%
Monthly revenue	$200K	$400K	+100%
Annual revenue (projected)	$2.4M	$4.8M	+100%

Funnel Performance

Step	Before	After	Change
Homepage → Collection	28%	44%	+57%
Collection → Product	22%	38%	+73%
Product → Add-to-cart	5.8%	11.4%	+97%
Cart → Checkout	26%	42%	+62%
Checkout completion	79%	88%	+11%

Customer Metrics

Metric	Before	After	Change
Repeat purchase rate	12%	28%	+133%
Customer LTV	$365	$680	+86%
Review rate	3%	19%	+533%
AOV for VIP customers	N/A	$485	New

Automation Impact

Flow	Monthly Impact
Project completion emails	$68K
Browse abandonment recovery	$31K
Replenishment reminders	$24K
Win-back campaign	$52K annual
VIP program	$145K (increased LTV)
Restock notifications	$22K

Total automation impact: $290K+ monthly revenue attributed to flows.

Investment & ROI

Total Investment:

Item	Cost
Comprehensive audit	$15,000
Homepage redesign	$12,000
Collection optimization	$8,000
Product page enhancement	$18,000
AR integration	$12,000
Cart/checkout optimization	$15,000
Shopify Flow setup (15 flows)	$22,000
Content creation (room sets, photography)	$14,000
Total	$116,000

Return (First 5 Months):

Monthly revenue increase: $400K - $200K = $200K Total additional revenue: $200K × 5 = $1,000,000

Less additional costs (ads, fulfillment): ~$400K

Net additional profit: ~$600K

ROI: 417% in 5 months

Investment paid back in first 2.5 months.

Key Takeaways

1. Audit First, Act Second

We spent 2 weeks auditing before changing anything. This ensured we fixed the right problems, not random things. Our comprehensive store audit process identifies the highest-impact opportunities.

2. Category-Specific Matters

Home decor has unique psychology (visual, emotional, project-based). Generic CRO advice wouldn't work. We customized everything for the category.

3. Funnel Optimization Compounds

No single change was magic:

• Homepage (+57% click-through)
• Collections (+73% click-through)
• Product pages (+97% add-to-cart)
• Cart optimization (+62% checkout rate)

Combined: +129% overall conversion.

4. Automation Is a Force Multiplier

15 Shopify Flows running 24/7 added $290K+ monthly revenue without manual work. Set up once, runs forever.

5. Every Store Is Different

What worked for Harbor & Nest won't work exactly the same for your store. But the methodology (audit → prioritize → implement → automate) is universal.

What You Can Implement Today

Quick Wins (This Week):

1. Enable Shop Pay, Apple Pay, Google Pay
2. Add shipping calculator to cart
3. Set up abandoned cart email (Shopify has built-in template)
4. Move reviews above the fold on product pages

Medium Effort (This Month):

1. Create 3 curated collections based on customer intent
2. Add lifestyle images to product pages
3. Set up 3 basic Shopify Flows (VIP tagging, low stock alerts, review requests)
4. Add "Complete the look" cross-sells manually

Strategic Changes (This Quarter):

1. Redesign homepage with customer segmentation
2. Hire photographer for lifestyle product shots
3. Set up comprehensive Flow automation (15+ workflows)
4. Implement AR or room visualizer

Need Help With This?

This case study shows what's possible with systematic funnel optimization and automation.

We conduct comprehensive audits, identify category-specific issues, and implement solutions that compound.

Shopify Flow automation is our secret weapon—we typically set up 12-18 automated workflows that run 24/7 without manual intervention.

Interested in similar results for your store? Explore our conversion optimization services or check out our related case studies:

• Day 15: Complete Guide to Conversion Rate Optimization
• Day 16: Fashion Brand Case Study
• Day 17: Ecommerce Funnel Strategy Deep Dive

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Harbor & Nest case study is based on a real client project. Some details have been modified to protect client confidentiality. All metrics and results are accurate.